Press Release – Lamar Holidays May 2015
Lamar Holidays expands with iHolidays in Turkey
The recent acquisition of iHolidays in Turkey will see the company operate under the successful brand of Lamar Holidays while maintaining its recognised branding in the market. This merger further enhances the commitment of Lamar Holidays to seek one integrated, personal high end travel platform for its clients. Further positioning the company by vertically integrating iHolidays and reconfirming its long-term commitment to grow product offerings and service to the upscale market.
iHolidays since its inception has steadfastly emerged as a key market leader for ground handling in Turkey and significantly enhanced and redefined incentive travel in the country. Having established excellent relationships with premier hotels, they have enriched travel experiences in a hassle-free and client focused manner. With additional expertise and coverage across much of Europe and Africa the merger adds additional value and purchasing power to the extensive global reach and network achieved by Lamar Holidays.
The company in Turkey will continue to operate under the same high exacting standards set by Lamar Holidays yet under the banner of “iHolidays by Lamar Holidays.” With a continued focus towards its discerning travellers who expect the highest level of luxury, service and attention to detail in all aspects of managing their travel logistics. Continued growth will further help define the upscale travel niche that Lamar Holidays has defined in a market where we have witnessed accelerated interest and visitor numbers over the past 5 years, a trend expected to continue in the foreseeable future.
Adrian Hearn, General Manager – Global explains “the right positioning of Lamar Holidays is our key strategic goal and pivotal to our growth, as we seek to retain and enhance our core asset being that of the customer and how we service them to exceed their expectations, via our valued and highly trained staff. Turkey with its rich history and geographical location of east meets west, is a logical step for us in a market that desires luxury experiences and products, especially from countries that offer a rich heritage and culture to visitors. The synergies of food, lifestyle and vibrancy complemented by the history and views of the Bosporus, make this an optimum place to grow our coverage and meet the increasing needs and demands of our valued customers. Hence a partnership with iHolidays and its consistently high track record of delivering enriched experiences was a logical and positively synergistic partnership.”
Lamar Holidays ongoing portfolio expansion continues to enhance and drive a competitive edge of service and product offering to its customers. Already utilising its own bespoke online system for rates and availability, the company is confident in its projections of year on year double digit growth in all regions, where staffing retention and development remain since opening and at an all time high.