Press Release – Lamar Holidays May 2015

Lamar Holidays announces new General Manager - Global

To assist in the rapid expansion and to capitalise on the new and growing portfolio of products on offer from Lamar Holidays, the company has appointed Mr. Adrian Hearn as the new General Manager – Global to spearhead its growth and strategic direction to maximise its future potential.

The new role will be to oversee all aspects of the company with a focus on its key assets, like the launch of the new state of the art business to business (B2B) system, that is an XML linked global travel provider, already being highly utilised by a number of key agents. The rebranding of Zahran Wings to Lamar Travel, a high end business to customer (B2C) travel agents based in KSA. The integration of the recently acquired iholidays to the Lamar Holidays portfolio. As well as increased focused on staffing, training with a commitment to ensure both new and existing customer retention is maximised, as well as stakeholder return and the maximisation of partnerships to drive profitability is achieved year on year.

The company with offices in Malaysia, Turkey, London and Los Angeles has already under the leadership of Adrian developed a roadmap for the coming 10 years to drive growth and capitalise on the increased demand for travel and travel related products both into and out of the region. Having been in the region for over 10 years, Adrian Hearn has been instrumental in guiding luxury hotel brands with 6 years at the Ritz-Carlton hotels and time rebranding hotels in Abu Dhabi and Ras Al Khaimah before heading up the Middle East operation for the Mandarin Oriental for the past 2 and half years in the region prior to his move to Lamar Holidays.

Firas Agha, CEO at Lamar Holidays said “We are excited to implement Adrian into our company as he is a talent that has a history of adding value and strategic capability to companies he has been part of. As we grow he will be instrumental in all aspects of the operation and guide growth across all departments and offices of Lamar Holidays and all its associated companies. “

For further information please contact:

Adrian Hearn, General Manager - Global
Al Wasl Building, Showroom No. 6, Sheikh Zayed Road,
P.O. Box 283277, Dubai, United Arab Emirates
Telephone +971 4 343 4747 Facsimile: +971 4 343 4664
Email: Website: